Yea Lumberg, we did have hats, t-shirts, and coffee mugs.  That gimmick went well.  I can't say much about that topic because I never really understood it, and I never ordered any of the products.  I do remember William saying this was just part of the grand awareness program he had planned.  If I remember correctly, this may have started around the time Brian was brought on board, so it might have been one of his ideas.