I agree. Attribution feature could very well be "the killer app" inside VL. No one has done this kind of twist in affiliate marketing, at least not at any meaningful scale.

The greatest part of it is that is makes VL useful even for those people who are not interested doing live streams themselves. All they have to do is share other people's VL live streams to their contacts in order to make money. Especially in direct sales it can boost adoption rates significantly when reps can share VL live streams done by corporate and top sales people of the company.

There's no doubt that attribution feature has been an important reason for some of the early direct sales adopters to make VL mandatory for all their reps.