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A massive backlash against Coca-Cola sparked after the Georgia-based company’s CEO, James Quincey, said the recently-passed Georgia voting laws aimed at improving state election integrity are “unacceptable,” “wrong,” and “a step backward.”

Quincey, who joined the Coca-Cola company in 1996, appeared on CNBC on Wednesday criticizing the new legislation and stating that “we will continue to advocate” against the new laws “both in private and … public.” Many took to Twitter to voice their discontent with his statements.

“The guy who peddles sugar water that makes you obese wants to control the way you think,” author and former congressional candidate Buzz Patterson wrote:

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