PR had nothing to do with the SA article last night; probably the other way around, the article had to do with the PR coming out. Notice how the stupid SA article did not even mention the CD-12 results, that's the author covering himself by providing himself deniability that it had nothing to do with the results.
My bet is that the PR was approved by the lawyers and in principal by the FDA on Friday.
This was not written and approved on a Sunday night.