Here's an outline of $SNWR's Label Incubator Program process: Music labels refer artists to Intercept's Label Incubator Program to assist in all phases of their professional growth while enhancing their online footprint and expanding their fan base. Intercept will expose their music to what they believe will be a much larger audience by distributing and promoting their music on all the major streaming music services through social media, advertising and playlists. Intercept will accelerate building an artist brand by co-designing, marketing, producing and distributing the performer's merchandise which is available through their own online store, created and managed by Intercept professionals. Intercept will communicate regularly to the referring music labels on the artists' progress. Once an artist meets the criteria set out by the music label, the label has the first right of refusal to sign that artist. https://finance.yahoo.com/news/intercept-musi...00031.html