$BTIM "We view this investment in our brand as an opportunity to expand our growing market presence," Burkert says. "We see this investment building on top-of-funnel awareness and engagement with our brand, but also playing a strong supporting role in improving the efficiency of our existing performance marketing efforts by increasing our brand familiarity and trust. We're tracking the impact of our digital brand campaign on traffic and conversions on our site and have been very pleased with the results from initial regional testing."