$BTIM "Boating has always meant freedom and independence. But especially now for first-time boat buyers, who'd never considered buying a boat. A new generation of captains are now getting immersed in the seafaring culture", says Patrick Burkert, Boatim's Chief Marketing Officer. Boatim will publish the campaign in February on all major digital advertising networks, as well as social media marketing channels including YouTube, Instagram, and Facebook. For the US and European rollout, the brand will initially run on a wide array of both established and new social networks and media channels, with a variety of programming, subsequently optimizing to those that perform the best.

https://www.marketwatch.com/press-release/boa...ws_seemore