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Posted On: 01/09/2021 11:03:07 PM
Post# of 148908
“The statement would be out out by the PR agency, not NP on a call or video.“
NP engineers nearly every PR and that’s why they read like an OTC energy drink company. The PR company adds the punctuation.
Below is an example of how a bland PR, without the primary outcome and statistical significance, reads (and flops):
https://www.cytodyn.com/newsroom/press-releas...d-19-trial
Aaaand here’s the rerelease of the above PR because the original PR wasn’t bad enough:
https://www.cytodyn.com/newsroom/press-releas...ns-phase-2
Point: The first post-unblinding PR for the S/C trial needs to be written by a BP PR expert, contain the mortality reduction, p value, safety and secondary endpoints (if stay sig). Nothing less.
NP engineers nearly every PR and that’s why they read like an OTC energy drink company. The PR company adds the punctuation.
Below is an example of how a bland PR, without the primary outcome and statistical significance, reads (and flops):
https://www.cytodyn.com/newsroom/press-releas...d-19-trial
Aaaand here’s the rerelease of the above PR because the original PR wasn’t bad enough:
https://www.cytodyn.com/newsroom/press-releas...ns-phase-2
Point: The first post-unblinding PR for the S/C trial needs to be written by a BP PR expert, contain the mortality reduction, p value, safety and secondary endpoints (if stay sig). Nothing less.
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