$GTCH As with any aspect of electronic devices, looks play a major role. For example, we all like gadgets and gizmos that simply look cool! It's our job to ensure reliable, accurate results within a 'cool' packaging. Last, but not least, a crucial factor is the product's cost. We keep in mind that the actual cost to the consumer has to be carefully considered. We are facing a constant challenge of providing high quality products that include the most up-to-date electronics, at an affordable cost. We are evaluating larger versions of the device for potential use in hospitals and clinics so we are looking into different enclosure's size and matching product's prices. An efficient R&D team must move forward at all times in order to constantly seek new technological solutions, research and develop better designs with higher performance for the user's benefit," stated Danny Rittman, GBT’s CTO.