“What ever spark that got the rise started, it was fueled by new investors buying in at $4, $5, $6 etc.. with a feeling Of “it’s happening, I’m going to double my investment overnight!””

Yes, exactly what I said when I used the term “hyped”. The stock was hyped to the $10 level and shorted back down. The hype started with retail investors anticipating earth shattering data and that hype was eventually turned into a very profitable short attack.