When I say "Not much" High Res content UHD (4K,8K, ect).... think about how much Linear,VOD, Gaming Ect.. video content, there is so much HD & SD content... and not really any 4k...if you had a really "GOOD" 4K source that was "add based"... would their be a audience for it...hmmm I think so... and once again back to 4K sets SO CHEAP Now!!!