People want to buy a comprehensive security suite of products, be protected, and be done with it. Look at the most highly rated on the list, they all offer packages that include other defensive solutions.

What "average" person wants to buy components of this one at a time, as the SFOR marketing strategy demands? Who wants to read all the material and try to determine if they should buy CryptoD or Protect or Guarded or PrivacyLok?

The answer is not enough people to produce enough revenues to pay the bills. It's a continuation of the model on which the HSN production was aired and the software was sold at Target. It's a lazy effort at selling and shows that sales aren't really a priority and it isn't working.