The cannabis markets consumer products are growing rapidly, year to year. It becomes a "consumer-power" to get the Lexaria Biotech formula (-s) in the goods, cause it has so many benefits!

This awareness among both producers and customers, are spreading in the media as well with mouth-to-mouth on the street and the boardrooms. It`s a win-win, consumers get a safer and consistent product (will increase the numbers of both customers in total AND sell more per user - this will show the CEO of each cannabis play; this brings more revenue at end of the day.

This will also (in time) be a regulatory standard; with a controlled user experience, less problems on individual level as society control and at the end, acceptance. Legislation welcomes a set standard as in all industries.