Sure, the Norton might cost more per person, but if you add up the various components you'd have to pay for, otherwise, how does that compare to what you're selling? Add a VPN to your system and then what's the total? Plus anti-virus?

You're comparing apples and oranges, I think.

Also, I think there might be software available that precludes the need for anti-keylogging programs. It stops the evil-doers before they can access your computer.

Also, want to point out what so many others have. I've lost more in the stock of an identity protection company than I ever have from identity theft. I'm happy I have it, mind you, but I find the open-source material works just fine. That and / or the native Apple protections.