MYFLIX INITIAL LAUNCH - We did not hit our target response goals with the initial web teaser ads... which our marketing team consensus blames on "poor graphics" and "too much text." We are reworking these layouts and will try again. That said, the point of these quiet tests is to tweak the promo ads BEFORE we launch the site... so that the day we turn on the MyFlix site and APP, that we have a major consumer blast campaign ready to activate (and one that we have determined "works".