(Total Views: 202)
Posted On: 10/12/2020 3:17:36 PM
Post# of 7543
Concept 3 Is The One
The roll out is a progressive ramp test, with extremely targeted Social Media and IMDB placements for the first few days until we have sufficient data to determine which of the internet ads is the most effective, if any. After two days, the Concept 3 has generated about 2-X the traffic as Concept 1 and 2, perhaps due to the legibility of the small ads (and text heavy Concepts 1 and 2).
Our two agencies are already working on new concepts for Tuesday and Wednesday as the response for these initial layouts is not hitting marketing projections. This is the whole point of a soft consumer outreach launch... to tweak a campaign for efficiency before blasting big dollars behind it. The next round of ads will have LIMITED TEXT to see if that helps with the click-thru rate. Stay tuned....
They are all Beautiful
http://hannoverhousemovies.blogspot.com/2020/...sumer.html
The roll out is a progressive ramp test, with extremely targeted Social Media and IMDB placements for the first few days until we have sufficient data to determine which of the internet ads is the most effective, if any. After two days, the Concept 3 has generated about 2-X the traffic as Concept 1 and 2, perhaps due to the legibility of the small ads (and text heavy Concepts 1 and 2).
Our two agencies are already working on new concepts for Tuesday and Wednesday as the response for these initial layouts is not hitting marketing projections. This is the whole point of a soft consumer outreach launch... to tweak a campaign for efficiency before blasting big dollars behind it. The next round of ads will have LIMITED TEXT to see if that helps with the click-thru rate. Stay tuned....
They are all Beautiful
http://hannoverhousemovies.blogspot.com/2020/...sumer.html
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