Every time I consider the possibility that Altria partners with or buys Cannadips, the entire picture - cannabis/nicotine pouches, and DehydraTECH (i.e., Lexaria) - seems to make sense.

You've got your [DehydraTECH-augmented] cannabis pouch product - i.e., "Cannadips"... And you've got your [(possibly) DehydraTECH-augmented] nicotine pouch product - i.e., "On!".

(All the "running-down the clock" I find myself ready to attribute to the sheer complexity involved in bringing those two things together under one umbrella.)