I can honestly say the company did not try to market the products. They were sold in stores briefly to buttress the lawsuit, to demonstrate theoretical lost revenue. I went into a Target computer department a few years ago to ask about our software - when it was for sale there - and the high school kid working there had no clues.

This stuff isn't appliances, you don't sell it on HSN or at Target. They've done zero intelligent marketing to potential customers who actually understand the issues.

I agree with you and have been saying for a while that no IT people are going to buy security software in an ala carte fashion. They should have put together the suite of products ages ago and tried to sell it that way.

I heard an ad for some Norton digital security software on the radio this morning. What they're selling is comprehensive protection, they don't first have to go around explaining what keylogging is to make a few sales.