$IDVV Grand View Research agrees, and in their report discussing the growing global market size of glamping, said that the “18 to 32-year old and 33 to 50-year old age groups make up more than 75% of the market share.” The report cites “an increasing number of campers seeking a rough camping experience along with luxury amenities.”

And, even while the country navigates the coronavirus pandemic, a “Special Report” in the 2020 North American Camping Report titled, “North American Camping and the Effects of COVID-19,” states that campers and prospective campers are saying that they are now more likely to consider different types of accommodations as compared to pre-COVID-19, including nearly half of those people who currently camp in cabins or tents, and 23% of prospective campers are now “more likely to consider a glamping-type accommodation.”