Yeah, most large deals include NDA's, and they may have slipped up and let the cat out of the bag prematurely according to the terms of such an agreement. We know it's coming, but OXXO likely wanted to officially announce (or advertise) the inclusion of the new line of CBD infused drinks prior to utilizing social media or other sources to inform the general public. Timing is important. If distribution just began, they will certainly want the drinks on the shelves prior to customers searching for them. You just don't want to tell people it's there, only to have them be disappointed when they look for it and it's not there. Not if you can avoid it anyway. My guess is they'll announce it very soon. If not, I'm sure we'll get some pictures of the drinks in their stores just like those we posted from GoMart.