Great piece Kgem, looking at the background of management, directors and advisory board, several come from the pharma industry. With the most recent deal (Boldt, California), they have stepped up with the Big Money. Suggestion; look in to the details of the (Hum-)Boldt deal, Lexaria will be a active partner - and the California brand is already number one selling on CBD-pouches in the US. With new Top Guns hired they intend to take the company forward with new products - all implemented with the Lexaria technology. Good times ahead of Lexaria, future Cannabis deals will follow; especially edibles and beverage infused products, where some already is in the market today (like the award winning chocolate, see earlier post on the board). Being costefficent, effective and safe, this might be the future standard for various applications, within more then one industry, of Lexarias 4 divison strategy business model.