$BTHR will be selling advertising space and time on their gaming platform. That includes monetizing their website traffic with banners, Twitch Channel, YouTube, Facebook videos, sponsor by registration page ads, create a landing page for sponsors and create yearly special events by large brands. They can have multiple brands sponsor and make one large event monthly. This would potentially include companies like Coca-Cola, Red Bull, Pepsi, Frito-Lay and alike. They will be giving sponsor names to prizes like Red Bull Players Cup as an example. https://finance.yahoo.com/news/sports-venues-...00365.html