And you can see, judging from the re-posted multi-identity posts, that the current song is "GILD is going to buy IPIX." Then, after this huge chorus of claims that it is GOING to happen, when it DOESN'T happen, all of them will be flinging their dirty socks in our faces, boo-hooing and trying to get people to sell.

It's just the ever-popular "set up a false expectation, then scream when it's not met" ploy.