If not mistaken, I believe what he meant was then Wait, Just PR the NEWS when there is NEWS. I love NP and the Company, but honestly the lengths at times they’ll go to just to PR something that Hints at GOOD NEWS has gotten quite humorous at least for me. I’m not going anywhere and not selling, but i can certainly wait, and rather would, unless and until there is news then let it rip!

Just like PR’ing an expected PUDFA date, common its not necessary.