"They click that and they can launch their own verbLIVE live stream ecommerce session and invite people directly from their Salesforce contacts list. Super cool. Very easy and a very effective sales generation add on tool for every Salesforce user. We’re charging $24.99 per month per user. We’re going to work with Salesforce to develop a marketing campaign to promote it heavily within the Salesforce ecosystem. We’ve already got some new features for the Salesforce version in QA that we’ll be releasing soon as well. So we expect that there will be a constant stream of new updates and features that we think users will love. As I’ve said before, we’re delivering on all our promises and we intend that Microsoft will be next one we announce. Stand by."

What's a marketing campaign?

" Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques ."

A PR is not a marketing campaign BTW

https://www.investopedia.com/terms/m/marketin...techniques.
"promote it heavily within the Salesforce ecosystem."

Now what's a Salesforce ecosystem and how big is it?

From 2015:

"Behind the $272 Billion Salesforce Ecosystem Opportunity"
"By 2018, Salesforce and its ecosystem of customers and partners will create 1 million jobs and generate $272 billion in GDP impact worldwide."
https://www.salesforce.com/blog/2015/10/272-b...unity.html


From 2017:

"Salesforce Economy to Create 3.3 Million New Jobs by 2022"
"Worldwide, Salesforce and its ecosystem is expected to enable the creation of 3.3 million new jobs and $859 billion in new business revenues."
https://www.salesforce.com/blog/2017/10/sales...-2022.html

From 2019:

"New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and 2024"
"Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes"

My how they grow. Now you might see the big picture of the Salesforce ecosystem

In other news, Salesforce announced they are buying Mobify

https://www.mobify.com/

Privately held Canadian company.

Looks like they raised $32M of capital over the years.

Different sites have different counts of employees and revenue

Some say 49 employees

https://craft.co/mobify

It seems Saleforce buys 3 or for companies every year if you look at the list of acquisitions

https://en.wikipedia.org/wiki/Salesforce#Acquisitions

At some point in the future, Salesforce could buy VERB not just for the technology, but the number of customers and users.

Direct Sales is one of the largest salesforces in the world if not the largest.

The top 30 direct-selling companies reported more than 21 million salespeople.