$BTHR Shadow Gaming is focused on sponsoring multiple events across the top 20 non-AAA games in the world, gathering player data in the process. Management believes this will create a foundational database of millions of gaming enthusiasts regularly engaged in Shadow Gaming indie game events, creating unchallenged dominance as a pivotal resource in helping these smaller studios market new titles.

https://www.benzinga.com/pressreleases/20/08/...netization