You know what’s amazing Major? The roll of new customers being introduced has become hum drum news. We have seen new clients being introduced almost every week, save for a bit during the height of Covid shut downs. And these are only the ones they are telling us about.

Let’s remind ourselves exactly what each one of these weekly billboards means. To start, most, if not all, of these new customers would be considered an enterprise client. Meaning, they have paid an up front amount to have an app developed exclusively for their company.

Once developed, the enterprise client launches the app to their sales associates. Some companies pay up front for each of their sales associates, and some make each of them pay a portion of a monthly fee.

For each of these sales associates that is using the app, they then become clients of Verb. Verb has direct access to each of these sales associates to sell additional products through in app purchasing. Verb can market directly to each one of these sales associates , telling them things like, verbLIVE is now available for purchase and use, or even ping them about updates, or to let them know it has been such and such amount of time since their last login.

The enterprise client also has the option of adding Learn, sampling, and potentially Verb Live. But each sales associate will have the opportunity to extend the utility of their app on their own through in app purchasing.

Regardless, each new bill board represents some number of people behind them. Numbers that keep adding to amount of users, the million(s) of samples being sent, potential users of verbLIVE, and any new product coming down the pike.

Ho hum, just another enterprise client.