$ARSN About Aureus, Inc. -- Management and ownership recently changed hands. The new focus is on acquiring specific assets in and related to the food industry, with a focus on ice cream. Aureus owns the assets and trademarks of the Yuengling's Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling's brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling's consumers.