Yes, currently, the supply of short sellers is overwhelming demand by buyers. And this causes doubt among would be investors resulting in a feedback loop (of adding to the selling and not buying) until the SP becomes cheap enough for 'put-off' investors to take a chance or shorts to cover.

Its because the headline of the PR was lukewarm at best!! UGH!

Oh well, I hate to say it, but I suppose I can scrape together a few more $1000s to buy shares. But it won't be because of FOMO since I don't anticipate a big pop anytime soon.