At one point soon after they acquired the bottling facility, I was told that some if not most of them were working 12 to 16 hr. days to keep the machines cranking out the product and staging it for shipment.

That's an extraordinary effort, but they know that the revenues from that effort will enable rapid expansion, which of course includes hiring and training more employees to free up any management personnel that would be spending most of their time elsewhere.

I'm sure that the facility will crank out product 24/7 whenever possible.