This is the thing that needs to be explained to the masses. The social media attention span spends 10 seconds or less reading a response that says "primary endpoint not met" and concludes that it's all bad news.

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Once people realize that it is the secondary endpoint(s) that really matter in our mild to moderate clinical trial , and not the primary endpoint, then our stock should really take off. After all, if the placebo patients have say 85 to 95% clinical improvement by day 14, then no drug in the world can ever beat that by a statistically significant number. The FDA and the smart investors will understand this. I am thrilled with our results!

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