Cody, it is going to take alot of "tilting" to do that. As an example, my son and his fiance were up this weekend for the day. So my wife and I and them were in the pool. He is a trainer at a medical facility gym and he we talking about covid. He is convinced once you get covid and recover, you will get immunity and that herd immunity thinking. I had to educate him that is not true. That you can get it again and worse the 2nd time. He started talking about Tcell response and I just was laughing that he knew all about that. So I started talking about what NGIO is doing with covid and our 10 year breast cancer data. And the first thing out of his mouth was "That's that spray insulin company that went nowhere right?". That is the perception out there.