"La Mas Barata Farmacia," after reviewing the Rocket High website it appears that there are 61 locations listed, most in the border towns, Tejuana and Mexicali, the others in Guadalajara. This is a SUBSTANTIAL deal assuming they are distributing to all 61 stores! The locations will give the crossover marketing angle to the State of California that Management talked about in the podcast. Keep in mind the California/Mexico border in San Diego is the buisiest border crossing in the Western Hemisphere ! The link doesn't show these stores in Mexico City, maybe the ones in Mexico City are another company?

SALUTE!!!