Yes the future is.. But I did work in Media distribution for the majority of my career, and all changes do take a bit, they don't happen over night and there will be a shit load of 55-85 inch screens sold between now and x, and we only need it for the PPS to go up to "X" not for ever.. just a thought.. plus what they watch ULTRAFLIX content on... we could careless as long as there watching Imagine.. future will be interesting.....