Why do that and risk being humiliated

That is our problem right there! We never seem to fully accept the premise that the AFs of this world have no souls. If he is found out to be wrong and caught at a lie, he doesn't let that slow him down. He is not a proud man so he would simply move on to the next targeted company on his list. From childhood he has heard this this statement many times "Alfred you were created ugly for a very good reason!" And he can't help himself. He will keep hurting us if we give him a chance to redeem himself.
He has no shame!!!