I was in before Sheen. I remember thinking he was going to send the stock upward. A friend who I work with tipped me off to CYDY when we were talking. I was lamenting how I felt dirty making money in tobacco and oil stocks (queue the snowflake comments). I wanted to invest in Companies that could make a difference. I've invested in several, most have not planned out. This one has, and I have Increased my investment along the way. It's my biggest holding now (from a dollars in standpoint), and easily my biggest winner so far.