REMEMBER IN THE END "not alot of 4K content" out there in general, yes amazons, Netflix and so on has 4k..but in general not alot. Remember bandwidth to get to the masses as well... we all worry that we missed the window, I don't think so!! 8k as well, just around corner. I think just have a good reliable product with good content and the rest will take care of itself!! remember all we need is 1-2% of Netflix share price...and we are off the races!!! Come on now...!!NTEK lets Rock this!!