I'll give it a shot.

I believe we have other CBD companies, so not a differentiating factor.

I believe they have an affiliates program, so not a differentiating factor.

We have other women-owned businesses, so not a differentiating factor.

We have other companies with factions in Japan, so not a differentiating factor.

I believe the differentiating factors are encapsulated in the contact info in the screen shot below.

They are based in Michigan, which I believe is a new State for Verb.

They say they are "Powered by Shopify". Perhaps Shopify sent them to us or they found out about us from Shopify?

Just guesses, but what the heck, long weekend and all.