$NGTF huge industry for this company, the annual snack spend topping 50 Billion dollars the market for ice cream is a multi-billion dollar a year opportunity. For millions of consumer, ice cream is their #1 nighttime treat, making up a significant percentage of the 1 Billion dollars a week spent on nighttime snacks. One company is quickly taking advantage and gaining tremendous market share by offering Ice cream lovers a functional ice cream that is winning awards for taste and health consciousness.