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Posted On: 04/29/2020 4:09:33 PM
Post# of 75063
found this of interest:
Going by industry standards, 'cost to produce' of red bull should be around 5 to 8% of total price.
+ 8% Packaging (aluminium cans, corrugated boxes)
+ 10% Distribution (inventory, transportation)
+ 20 to 25% Marketing
https://www.quora.com/How-much-does-it-cost-t...f-red-bull
Obviously that is for full speed production but still found interesting that Marketing was 2-3 times the cost of production. WE don't handle the marketing in Mexico, just the production and probably the shipping but probably not the distribution.
Going by industry standards, 'cost to produce' of red bull should be around 5 to 8% of total price.
+ 8% Packaging (aluminium cans, corrugated boxes)
+ 10% Distribution (inventory, transportation)
+ 20 to 25% Marketing
https://www.quora.com/How-much-does-it-cost-t...f-red-bull
Obviously that is for full speed production but still found interesting that Marketing was 2-3 times the cost of production. WE don't handle the marketing in Mexico, just the production and probably the shipping but probably not the distribution.
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