$NGTF - Nightfood has entered a sponsored content initiative with Lamaze International. Nightfood’s team of sleep, nutrition, and pregnancy experts will deliver a series of educational articles to be published and featured as sponsored content on Lamaze’s popular consumer-focused media platform, Giving Birth With Confidence. -“We’re now working with two of the leading organizations in the pregnancy universe, the American Pregnancy Association and Lamaze International. Other major programs are in the works,” Folkson continued. - Management believes growing consumption within the significant, yet under served pregnancy demographic in the coming months can help the Nightfood brand increase sales velocity and secure more points of distribution.
Over $1 billion is spent in the United States every week on snacks consumed between dinner and bed. Management believes the sleep-friendly snacking category, which Nightfood is pioneering, will become a billion dollar category in the rapidly growing better-for-you snack space.