$NGTF $50 billion nighttime snack category is ripe for innovation and domination. 80% of consumers snack regularly at night, with ice cream at the top of the list for millions. Consumers know they shouldn’t be eating junk at night, over 50% report feeling guilty and out of control about their night snacking, while most are also dissatisfied with their sleep quality. There is a tremendous gap in the marketplace for Nightfood to fill.

Nobody eats more ice cream at night than pregnant women, and Nightfood recently secured a major endorsement as the Official Ice Cream of the American Pregnancy Association (APA). There are over 3 million pregnant women in the U.S. at any given time. Investors that have seen a boom in plant-based meats and other brands servicing the vegan consumer should note that the vegan population is dwarfed by the pregnancy population.

The APA is recommending Nightfood to all pregnant women because Nightfood is a healthier choice for this ultra health-conscious market segment. Nightfood has more calcium, magnesium, and zinc. Higher in fiber and protein, and with less sugar, less fat and fewer

calories, it is also lower glycemic than regular ice cream. They even added digestive enzymes and amino acids that fight the heartburn associated with pregnancy.

We believe consumer demand associated with the American Pregnancy Association endorsement will be a huge catalyst in Nightfood’s ongoing national roll-out.