$NGTF Nobody eats more ice cream at night than pregnant women, and Nightfood recently secured a major endorsement as the Official Ice Cream of the American Pregnancy Association (APA). There are over 3 million pregnant women in the U.S. at any given time. Investors that have seen a boom in plant-based meats and other brands servicing the vegan consumer should note that the vegan population is dwarfed by the pregnancy population.