Just watched the FBC interview. I was glad to see it finally happen. My take is that if you knew what to listen for it was good, but for those not in the know the info was not clearly disseminated.
There was a bit of a language barrier to overcome. I did think the interviewer did a reasonable job of keeping things moving and extracting the important bits.
Maybe some graphics would help get the message across about the effectiveness and success the product is having. I do think the chart of the stock price that was shown towards the end will grab some attention.