$NGTF huge market for the company! 83% of U.S. consumers report snacking at least one night a week, and 20% of consumers report snacking every night. The most popular nighttime snack choices overall are salty snacks (such as chips, popcorn, and pretzels – 84%), baked goods (such as cookies, cake, donuts – 80%), candy (chocolate, gummies, hard candies – 76%), and ice cream (75%).

“Bringing these percentages into actual numbers projects to hundreds of millions of nighttime snack occasions per week in the United States,” noted Nightfood CEO Sean Folkson. “Twenty percent of U.S. adult consumers report snacking every night, so that alone would project to more than three hundred fifty million (355,434,701)[1] snacking occasions weekly. Add to that all the people who snack some or most nights, and then the sporadic people, and you’re potentially going to double that number. Certainly we have some people under 18 also snacking at night, so we think it’s reasonable that the total likely approaches eight hundred million (800,000,000) nighttime snacks each week or more. Some nights it’s cookies, some night chips, some nights ice cream…. but we’re talking hundreds of millions of snack occasions every week, and we believe easily over a billion dollars a week.”