$NGTF The poll also revealed that 51% of U.S. consumers who snack at night feel unhealthy night snacking is a major challenge for them, 58% say they wish they felt more in control of their nighttime snacking, 54% of nighttime snackers report often feeling guilty about their nighttime snack choices, and 64% report eating healthier earlier in the day than they do closer to bedtime.

“These results suggest actual emotional and psychological pain that people are experiencing on a long-term, ongoing basis related to their night snacking behaviors,” remarked sleep & nutritional therapist Dr. Lauren Broch, a Nightfood Advisor. “For the first time, we’re getting a peek at the true depth of the problem. It’s about more than carbs and calories, or even sleep quality…it’s also about how people feel about themselves.”