I think you're right about the expanded audience and Rolodex aspect.

I was thrilled to see the design and info on the webinar signup page, with her photo and resume front and center.

Rory is the Chief, and now with the squad assembled and continuing to grow, it makes sense to get the troops involved in whichever area(s) will bring the most value to the company.

Not to make light of the current situation, but I do wonder if Rory consulted a crystal ball in designing the 'Master Plan'.

The company's pivot is looking historic already, and Verb is just getting started. I love it when a plan comes together....