Forrester is one of the top technology research companies like Gartner

They published this research paper on December 13, 2019

Unfortunately you need a subscription to read most of their articles beyond just a paragraph overview

"How Customer Experience Drives Business Growth, 2019"

https://www.forrester.com/report/How+Customer...-RES158938

I saw a tweet that VERB cliients average a 26% conversion rate

https://twitter.com/VerbTech_Co/status/1219354294476058624

That means one out of 4 people you send a sample to actually buys

That conversion rate is great. Even a 10% rate would be good.

And you can do it all digitally

Even if the conversion rate previous was 1% and you doubled it to 2%, you doubled sales

One point can make a big difference

Now let's talk about Customer Experience (CX)

Can even moving the CX one point make much of a difference?

I'd say so

So does Forrester

While you can read the research paper, part of it is in a table on Sprinklr's website a little ways down.

Pretty cool table that shows the impact which is substantial.

The other thing I like about the table is seeing the average number of customer per company in each vertical

That's a lot of customers and now VERB is in the customer space with their customer facing app in direct sales.

Revenue impact of a 1-point improvement in CX

https://www.sprinklr.com/