I agree to some extent, but it isn't NP's responsibility exactly to have the PR's lined up. He's barely a CEO and certainly has no PR skills, so really it is the PR company CYDY hired that has dropped the ball, it seems, by not suggesting to him a viable strategy, which yes, would have included PR's after the embargo. You hire a PR firm to get you press and to suggest how to make your company/product more visible. That is allegedly their forte.