I know coronavirus is all that anyone wants to hear about now, but it will pass just like other transient viruses, especially ones with low mortality rate.

I would like to see that exact same TV interview focused on patients with breast cancer who have shown remarkable results. That way we would get exposure that might save some lives and also help people understand what a remarkable product we have. Given that there are 1000 companies chasing the coronavirus right now, I fear that we are simply getting lost in a sea of other competitors - and I also worry that this is sending a dilutive and confusing message to the marketplace – – that we are claiming to be a wonder drug that cures every ailment.

While we might be that, it’s hard for people to get their arms around.